Once you login you will see this screen
- Click On "New Campaign"
- You will see a pop-up window that looks like this.
You will have two options.
The first option "Show the ad's display url".
- It will show the webpage address that appears with your ad, typically shown in green text. More information about Display URL here.
The second option "Show website description":
- Used mainly for healthcare companies who need to provide a longer description to their ad design. *This usually applies to pharmaceutical companies" and your Google account must be approved for health care in order to choose this option
Next Step - Ad Groups.
After creating your campaign, click on the name of your newly created campaign to access the Ad Group Level.
Click "New Ad Group" You'll see this screen below. Name your Ad group and click save.
Final Step Adding Keywords
Typically you would want to use a Keyword tool such as Google's Keyword Planner to generate a keyword list and paste it here.
Related Video Demonstration